Al Jawharah Tower

LOCATION: JEDDAH, KSA
USE: HIGH RISE - HOSPITALITY - RESIDENTIAL
SCOPE: FAÇADE LIGHTING DESIGN
YEAR: 2013 

Stunningly located on the scenic Jeddah corniche and alongside the Red Sea, this glamorous tower soars forty six stories of premium residential apartments. 

The lighting concept is based on the ethereal dialogue between the building's volume, which takes the form of harmonic ripples, and the sea waves. This connection is reflected onto the subtly washed balconies' slab side with blue color. Al Jawharah “The Jewel” stands out in the nighttime through a white animated effect along the curved fins, which stresses its verticality and complements the overlap of masses.

The static-dynamic blend is culminated with a pair of tight spot pulses at each corner of the middle mass, accentuating the building's presence as a landmark in the vicinity and as a vivid component of the city's nightscape. The lighting design scheme does not only project the superimposition of the architectural elements, but more importantly, employs efficient solutions which reduce the energy consumption and the impact on the environment.

The final setting is an elegant combination of indelible night scene impressions and a state-of-the-art functional performance.

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