The core idea was to use the facade lighting as a language, as a means of communicating with the people and the city.
Fashion is an exciting and dynamic industry, with trends changing constantly, making it hard to follow and keep up with. With the aid of the façade lighting, the company is able to share this information with its clients and act as a trend setter.
Events and special occasions are always being celebrated in the UAE. The company can show its support and make a statement with the help of the dynamic façade. It can also use it as a way of telling the public of any special events happening in its stores.
The building becomes a surprise element in the context of the city, keeping residents expectant of what will the building look like next.
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