Branded residences are rapidly expanding in luxury markets such as Dubai, Miami, and Mexico City. These projects, often developed in partnership with names like Four Seasons, Porsche, or Aman, offer more than architecture. They deliver a lifestyle shaped by brand identity and emotional experience.

Buyers today are not just acquiring property. They are investing in how a space feels and functions. Lighting plays a central role in creating that atmosphere. It guides mood, enhances materials, and helps tell the story of the brand. From the entrance to private interiors and outdoor terraces, lighting ensures a cohesive visual language.

At UMAYA, we design lighting as an expression of brand character. It must reflect the essence of the brand through texture, warmth, rhythm, and precision. It must adapt to daily life while supporting wellness, comfort, and beauty.

We apply this philosophy across our work. At FENDI Residences, lighting brings elegance and contrast to fashion-driven spaces. In Banyan Tree Residences, it supports the calm of an urban retreat through soft gradients and natural tones (oasis in the middle of the city). In Paramount, we introduced cinematic effects to enhance bold storytelling within private environments.

FENDI Residences

Lighting was used to express elegance and contrast, reinforcing the brand’s fashion-forward identity through refined materials and bold highlights.

Damac Tower by Paramount Hotels & Resorts

We introduced cinematic lighting effects that support storytelling, creating immersive, high-impact environments that reflect the brand’s entertainment DNA.

Banyan Tree Residences

Lighting here evokes calm and escape; soft gradients and natural tones shape a resort-like atmosphere in the heart of the city.

Technology also plays an important role. Many branded residences integrate smart lighting systems that allow for personalized control and seamless transitions throughout the day. Increasingly, these systems are designed with wellness in mind, supporting natural circadian rhythms to improve sleep, mood, and overall quality of life.

Lighting in branded residences is sensory, emotional, and strategic. It defines how a place is perceived and remembered. In every project, light becomes the element that unifies, elevates, and delivers the full brand experience.