The core concept for both the internal and lighting design of the showroom focuses on the idea of a “lighting experience”. Visitors are drawn to a virtual, physical and perceptual encounter with our lighting products and ideas.

The interior design is inspired on an industrial chic aesthetic, with a monochromatic palette of grays, but rich in textures and materials. Huge white textile walls modulate the space, creating corridors and alleys which resemble a traditional Arabic town. Surprise and discovery are the key elements. All this provides the perfect background to showcase a variety of lighting elements, from a garden bollard to the most sophisticated crystal chandelier.

As lighting professionals we believe that light can influence people’s state of mind, and we decided to explore this through color. The textile walls are equipped with RGB sources and become dynamic color objects, which are capable of flooding the room with the most incredible saturated colors, changing the mood of the store in a matter of seconds.

All the above, together with the displayed lighting fixtures, can be controlled by an i-pad application developed exclusively for the showroom. This application shows sketches, dimensions, reference pictures and related products of the selected items on the touch-screen provided to our visitors.